An accomplished, out-of-the-box thinking marketing professional with broad B2B, B2C, and global mark
• 18 years of Digital e-Commerce marketing on both client and agency perspective
• Increased campaign profits by as much as 800% during the worst economic times
• Managed and developed holistic B2B or B2C digital media strategies including media placement and execution.
• Proven experience in vendor management (including: Google, FBook, MSoft, Agencies), relationship build, team management and knowledge transfer
• Proficient with world class web analytics including attribution and/or last click metric blends for optimization
• Many years developing programs utilizing and testing emerging technologies including mobile and social
• Strategy and management competencies in all SEM related campaigns to drive ROI
• Entrepreneurial self-starter who gets things done on time and within or below budget